Samsung Launches New 55 Inch Transparent
and Mirror OLED Displays Which Create “The
Magic Mirror”
Samsung has introduced its first 55-inch mirror and
transparent OLED display panels today at Retail Asia
Expo, which the company will be targeting at the
personalized shopping market.
OLED (Organic Light Emitting Device) is a display
technology that offers bright, colorful images with a wide
viewing angle, low power, high contrast ratio and fast
response time for sports and action movies.
This 55-inch mirrored display offers up a typical
reflection of someone standing in front of it, but is also
able to add augmented imagery overtop, like a necklace
around the user’s neck. The transparent display was
demonstrated as a billboard ad, with advertising
information appearing on a clear panel, and background
scenery still visible.
The technology supports gesture controls and face
tracking, can measure distances, and can scan objects to
be ported into 3D environments. This could lead to some
quite novel interactive shopping and ad experiences in
the future.
“Samsung has a long legacy of leadership in technology
innovation for digital signage, as well as for other
applications, and we are now leading the next wave of
digital advancement with our Mirror and Transparent
OLED display solutions,” said Oseung Yang, vice
president, Samsung Display Company. “We are very
excited to help bring a new interactive dimension to the
world of multi-channel shopping through the integration
of our newest OLED displays with Intel® RealSense™
technology,” he added.
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